The "Nickelodeon Super Toy Run" allowed two contest grand prize winners a 5-minute shopping spree in a Kay-Bee Toys (prior to 1994) or a Toys 'R Us each year. When the race started they were given an unlimited number of shopping carts and free reign of the entire store to collect as many toys as they could before time expired. As each shopping cart filled up, the contestant would have to return to the start line and pick up a new cart before heading back out into every other child's dream. Think of it as Supermarket Sweep for kids!
The 1991 Super Toy Run took place in a Kay-Bee Toys
Just like on "Supermarket Sweep," each kid had a strategy. I spent many of my daydreams honing my method should the miracle of myself being selected occur. In Supermarket Sweep, some would head right for the small expensive beauty products while others would head to the frozen meat section to rack up big-ticket items. At Toys 'R Us you had many options.
The 1993 Super Toy Run
Personally, I would head right for the video game aisle. One of my favorite things about old-school Toys 'R Us stores was that after you browsed through the games, you'd select a little ticket from a plastic sleeve and take it up front to the "cage," where you'd be handed the game cartridge to take home. The first thing I would do is collect as many tickets as possible and, from then on, be considered the King of Nintendo at my school! This strategy worked well for the kids in the real Toy Run because it takes no time at all, doesn't fill up your cart, and you'd have a minute or two left over to go collect those awesome Ninja Turtles figures. Speaking of...
I would also often consider heading right to the action figure aisle when the flag dropped to start the race. As a kid, I collected Ninja Turtles, Ghostbusters, Dick Tracy, and WWF Hasbros and I would have loved the opportunity to get all the playsets, vehicles, and other figures to complete the set. The one fault in this strategy would be that the figures and playset boxes would take up a lot of space and you'd have to waste time running back and forth getting a fresh cart. The good news is once the race was over you'd have every toy in the set and as long as you don't sell them off at yard sales as you get older (like me) you wouldn't have to spend time and money collecting them all over again (also me!)
Occasionally, some kids would skip the action figures and head for the Micro Machines, Tonka Trucks, or Hot Wheels matchbox cars. If those were the kinds of toys you liked, it was a great decision, but I wasn't a fan and it always seemed to me that it took too long to get those little boxes of cars off the rack. In a race like this speed was truly an asset. The tracks and playsets for these toys also came in large cumbersome boxes and could easily become a space-waster in the shopping cart.
The 1994 Toy Run... the first at Toys 'R Us
It is nice to dream, though. In some bizarro world where I could be transported back to a Toys 'R Us of the '90s, I'd head right for the video game aisle and then clean up as many action figures as I could before running out the clock cleaning up the action figure aisle.
What would you run for first? Let us know in the comments below!
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